I would probably be nice to have this amount of complete unself-awareness. On the other hand it is kind of disconcerting that apparently one of the major newspapers in this country has just that lack of self-awareness.
On top of that they really do not expect anyone to call them out on it. Blogging has been around for several years now and it has been important for at least a couple of years. Yet these people think that no one of any importance will notice. It reminds me a lot of the Clinton campaign. Times change and the big boys (and girls) are not capable of responding. In fact when they write or say it they still don't think they have to justify it.